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Job: Channel Marketeer Italy

Active since 13-02-2018 Job category Marketing
Location Rome Level Mid-Senior level
Educational level Bachelor / Graduate Employment type Permanent contract
Hours 39 Salary -
Your Challenge:

As channel marketeer you are responsible for the activation of the channels & customers to market in Italy. You work closely with the local sales team & customers to develop & execute the joint sales & marketing plans.

You lead & execute the annual channel activation process and define the channel activation plan for your region and customers including: Definition/ creation / execution & follow up of Promotional actions, Local sponsorships, Communication plan, Local (training) events, Sales incentives & loyalty programs, Brand Activation (off line / on line) and other. Strategic as tactical (day to day channel operations) engagement.

You develop a peer to peer relationship with the customers marketing departments in order to get fist hand market knowledge and needs
You will be responsible for the development & execution of POS materials, tools & commercialization activities for your region & key customers driving brand awareness, sales, profitability & market share in close collaboration with HQ marketing teams.

You manage customer performance analysis: sell in performances / key activities understanding & reporting and sell out analysis (where possible).

You define, together with the HQ product department & Italian Sales Team, the product launch plan for each NPI in your region.
You work closely together with the market & competitor intelligence specialist to gather local market research & insights that supports your go to market plan (competition monitoring, strategic white space analysis region/customer..).

You identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction (on line/off line) together with the marketing operations department.
You identify driver’s for growth (region/channel/customer) to accelerate the growth for our brands.

You identify & recommend new business opportunities – Makes recommendations for go-to-market strategies across new channels, balancing risk and return.

Report on channel / customer marketing plans & performance against agreed metrics & budgets on a monthly basis – monthly travel (1week) to WOC HQ required.

Execute on key strategic alliance initiatives within global/regional plan

Working closely to the corporate teams.

Pricing & budgets:
• Understands what budget or customer program spend is available or needed for activation & analyzes the effectiveness of this spend.
• Collects and analyzes end user and distribution pricing and margin requirements for WOI / WOC and competitive brands in collaboration with product / brand & business analyst and define recommendations.
• Analyzes regional promotional pricing and pricing activity in line with requirements, brand guidelines and cost-to-serve.

Your Profile:

Master degree in Economics, Business Administration, Marketing, International business or similar degree.
Min 5 years of experience in an international sales & marketing environment with proven experience in developing & integrating local / channel marketing plans.
Fluent in Italian & English.
Strong project management skills, able to manage complexity and deliver critical projects.
Strong communication skills & influencing skills.
Driven by results & excellence in the job, mentality to make things happen.
Financial awareness & Analytical – essential to drive and understand the numbers and for financial budgeting, analysis and planning
Location: Italy (Rome/Torino). Travel 1 a month to HQ Belgium, Frequent travels inside the country (Attending Local events, Frequent Customer Visits…..)

Our offer:

A varied and challenging role within a dynamic company where there are still many achievements and promising projects on the horizon. You will be welcomed in an enthusiastic team where you can count on solid training and support, but also sufficient scope to fully develop and apply your commercial, organizational and technical skills. In addition you can be assured of a motivational remuneration package supplemented with various extra-legal benefits.


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For more information about this vacancy, please contact Lobke Van den Berghe- HR Business Partner, at


More information
This listing is a full-time job

Job category Marketing
Industry / Industries Oil and Gas
Region Italy

Contact information

Name Lobke Van den Berghe