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Job: Trade Marketing Specialist Domestic Markets

Active since 13-09-2018 Job category Marketing
Location Hemiksem Level Mid-Senior level
Educational level Bachelor / Graduate Employment type Permanent contract
Hours 0 Salary -
Mission

The key objective of this function is to increase visibility and demand for our brands and products at garage-level in order to drive up sell-through rates in our distribution network.


Job description

You support the Senior Regional Marketing Manager Domestics & the distributors in various field activities.
Together with the distributor/wholesaler’s sales force you visit the priority workshops on a regular basis to build up a long-term relationship:
• Ensure implementation of local campaigns and consistent usage of branding elements, and visual identity at POS level.
• Be a company ambassador and train salesforce and garages on our value proposition to sell more effectively.
• Identify sources and collect market and customer insights/data and support integration in internal business intelligence tools and CRM.
• Continuously monitor competitive landscape evolution and identify needs and opportunities to improve our value proposition.
• Support sales representatives (internal + distributor) by training them on how to sell our brand, implementing promotions, marketing concepts and tools in the market to sell more effectively.
• Ensure visibility of our brands and products at POS level.
• Provide strategic advice and support in building the annual Sales & Marketing Plan (VSP).
• Manage the operational roll-out of the marketing plan.
• Manage, organize and implement all type of trade events in close cooperation with customers
• Planning, organization and realization of the local events and local sponsorship

Profile

• You have a commercial (Sales & Marketing) background with sound knowledge of, or interest in passenger car mechanics, or a technical/engineering background with some commercial experience.
• You’re a sociable and a good communicator. Experience in training is a plus.
• Fluent Dutch, French are a must.
• Proficient in English. German is a plus.
• Experience in automotive is a plus.
• You are independent and pro-active.
• Willingness to travel 50% of your time.

You can apply trough the button “Apply”




More information
This listing is a full-time job

Job category Marketing
Industry / Industries Oil and Gas
Region Belgium
Keywords

Contact information

Name Lobke Van den Berghe
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